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Music Business Is Not Only About You – Sadiq Abdulai Abu Tells Musicians

Chief Executive Officer of 3 Music Awards Mr Sadiq Abdulai Abu calls on Ghanaian musicians to understand how the structure of music works but not focusing only on the income for their career and brands.

“Most importantly we need to begin to drive the industry from a certain insightful conversation..It is a 360 industry”. He said on Daybreak Hitz on October 20, 2020.

He said though there are successful musicians in the country doing well with their music, their structures are not the reflection of the music business.

“Talents always get to think that…. them them.. when this part begin to hit small hit it, hit it and then they wake up to realize that all these things that should be in the echo system to support us is not there and they begin to shout there is no structure in the industry”.

He added.


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